Apple is reportedly working on an AI pin wearable that is AirTag-sized

Can Apple figure out AI wearables where others have failed? We may soon find out.
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Apple is reportedly developing an AI pin to compete with OpenAI's own upcoming wearable AI device. Credit: Michael Nagle/Bloomberg via Getty Images

Apple is getting into the AI wearable space with its very own AI pin, according to a new report from The Information.

According to the report, Apple's AI pin could be released as soon as 2027 and would be around the size of a slightly thicker AirTag. The report describes Apple's work-in-progress AI pin as being a "thin, flat, circular disc with an aluminum-and-glass shell." The Apple AI pin will have a single physical button along its edge and a charging interface on the back of the device, much like the Apple Watch.

Crucially, the Apple AI pin will reportedly have two cameras as well, one being a standard lens and the other being a wide-angle lens, on the front of the device. The cameras are designed to capture photos and videos of the user's surroundings. On the audio end of things, the Apple AI pin has a speaker along with three microphones to pick up sound.


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Apple has been looking to ramp up its presence in the AI space after being largely absent while companies like Google and Microsoft have focused on getting into the market. Apple recently announced it was partnering with Google in order to power Apple Intelligence and Siri with the search giant's Gemini AI model. Apple has also been working on a complete AI revamp of its voice assistant Siri.

According to the report, Apple is aiming for a 2027 release for its AI pin in order to compete with OpenAI's own mystery AI wearable, which is slated to launch later this year. However, the report also states that development of the AI pin is in the "very early stages" and Apple could potentially cancel the device if it isn't up to par with the company's standards.

AI pins have been a challenge for companies looking to create physical, standalone wearable AI devices. The Humane Pin was probably the biggest example of a failed AI wearable, with the company having raised hundreds of millions of dollars only to launch and sell less than 10,000 units of its much-criticized device. The company closed less than a year after the Humane Pin launched.

If Apple does indeed launch the long-awaited foldable iPhone in September as rumored and the AI pin months later, we're looking at a very interesting timeframe ahead for brand new Apple products.


Disclosure: Ziff Davis, Mashable’s parent company, in April 2025 filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.

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